“Why You Should Buy Fair Trade Flowers this Valentine’s Day” – ABC News – February 14, 2013

Kudos to Carolina Garcia Arbelaez and Manuel Rueda (@ruedaport) for their article on ABC News entitled, ““Why You Should Buy Fair Trade Flowers this Valentine’s Day.”

According to the article, “When you buy a Valentine’s rose bouquet online or at the corner deli, there is an 80 percent chance that it comes from Colombia or Ecuador. We tend to be conscious of our organic vegetables and drinking fair trade coffee. Yet, are you asking yourself if the roses you are buying were produced in a sustainable, ecological way and under fair conditions? And most importantly, how can you tell?”

This is my favorite Valentine’s Day gift this year – mainstream journalism embracing Fair Trade flowers.  Is mainstream America ready for Fair Trade flowers from emerging markets?

You may read the article on the ABC News internet site.