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“Dunkin’ Donuts to use sustainable palm oil” – The Wall Street Journal – March 7, 2013, 2013

On March 7, 2013 The Wall Street Journal reported that Dunkin’ Donuts had agreed to source sustainable palm oil, in response to pressure from the New York State Common Retirement Fund, which owns $1.9 million of Dunkin’ Donut shares. According to the article, “New York State Comptroller Thomas P. DiNapoli says Dunkin’ Brands Group will set […]

“Marketers ‘Underestimate Consumers’ Liking for CSR – They Also Fail To Recognize Which Regions Care Most (Think Emerging Markets)” – AdAge – March 7, 2013

In an article published on AdAge on March 7, 2013 entitled, “Marketers ‘Underestimate Consumers’ Liking For CSR,’ Emma Hall reports on a new survey presented at the World Federation of Advertisers’ annual conference in Brussels in early March. The survey of 149 marketers and 8,000 consumers worldwide demonstrates that marketers underestimate the importance of CSR […]