“Survey: Most would boycott irresponsible company”– USA TODAY – May 21, 2013

On May 21, 2013 Jayne O’Donnell published in USA TODAY an article about a survey of 10,000 consumers in Brazil, Canada, China, France, Germany, India, Japan, Russia, the UK and the US conducted by Cone Communications.  According to the 2013 Cone Communications / Echo Global CSR Study, nine out of 10 global consumers “said they would boycott if they learned of irresponsible behavior.”

You may read the article on the USA TODAY internet site.

You may download the study from the Cone Communications internet site.