“Can Oxfam Nudge Big Food Companies To Do Right?” National Public Radio – August 30, 2014

In an interview with Chris Jochnick, one of the architects of Oxfam’s Behind the Brands campaign and Oxfam America’s director of private sector development, Allison Aubrey and Dan Charles of National Public Radio (NPR) inquire “how social media is giving activists more power, why big food companies respond to pressure, and whether corporate executives are his friends or his enemies.” NPR “also wanted to know: Will the promises that these companies make really translate into concrete changes on, say, cocoa farms in West Africa?”

You may listen to the interview on the National Public Radio internet site.