“IKEA is releasing a version of its iconic shopping bag made from potato chip wrappers” – Quartz – June 13, 2017

On June 13, 2017 Quartz reported that IKEA will begin selling a new version of its Frakta shopping bag made from discarded plastic materials.

According to the article, (t)his latest incarnation of the iconic IKEA workhorse bag is the work of Mariam Hazem and Hend Riad, founders of Reform Studio, a design practice that produces furniture and woven textiles from discarded plastic materials.

‘We believe that design can solve stubborn problems and thus we started from a major issue in Egypt: waste, explained Hazem of the Cairo-based studio’s creative philosophy.”

Reform Studio displayed at the 2016 Design Indaba conference in South Africa.  IKEA’s head of design saw their work and was inspired to develop a first all-African collection, Överallt.

“The silver Frakta bags, along with a collection of home goods by designers from South Africa, Kenya, Senegal, Egypt, Angola, Ivory Coast and Rwanda, will be available in IKEA stores by 2019.”

You may read the article on the Quartz internet site.