“Tailoring Insurance Products for All Income Levels in Bangladesh” – 3BL Media – June 18, 2020

In a press released published on June 18, 2020 on 3BL Media, Bangladeshi insurance provider Pragati Life Insurance announced that it “has joined Business Call to Action with a commitment to provide health and life insurance to 1.5 million garment factory workers, as well as to 2 million rural and 1 million urban low-income earners in Bangladesh by 2021.

Launched in 2008, BCtA aims to accelerate progress towards the Sustainable Development Goals (SDGs) by challenging companies to develop inclusive business models that engage people with less than US$10 per day in purchasing power (in 2015 dollars) as consumers, producers, suppliers and distributors. It is supported by several international organizations and hosted by the United Nations Development Programme (UNDP).

‘We recognize the opportunities in tailoring our products to meet the needs of all Bangladeshis, no matter their income levels.  We believe that insurance should be available and affordable for everyone,’ said Pragati Life Insurance CEO Jalalul Azim.

‘By creating insurance that is affordable for low-income communities in Bangladesh, Pragati Life is not only having a significant impact in providing safety nets for these people and their families, should they experience health issues, but they are also tapping into a huge market,’ said Head of Business Call to Action Luciana Aguiar.”

You may read the press release on the 3BL Media internet site.