In an article published on Quartz on August 23, 2013 Papa Kwaku Osei describes the findings of the Nielsen “Customers Who Care” report, published in early August 2013. According to the report, consumers in Asia are more likely to purchase products from a socially responsible company than their peers in Europe, North America and South America.
You may read the article on the Quartz internet site.
You may read more about and download the Customers Who Care report from the Nielsen internet site.